1. REPRESENTATION: In 1992, Kenya Dolls were launched by the Tyco Toy Company to represent African American girls, filling a gap in the market that reflected diverse ethnic backgrounds. This representation resonated with many children and their parents, leading to her increased popularity.
2. CULTURAL CONNECTION: The dolls celebrate African American culture and heritage, allowing children to connect with their roots and appreciate their identity. They follow Kenya's theme of "Growing Up Proud."
3. QUALITY AND DESIGN: Kenya dolls always were made with fine attention to detail, ensuring that they stood out compared to other dolls on the market. 3 skin tones, and 3 hair colors, let girls chose the doll that most resembled themselves.
4. POSITIVE MESSAGING: the dolls convey positive messages, promoting self esteem, empowerment, and confidence among young girls.
5. LIFE STYLE: the Kenya doll has always been focused on the #1 selling feature of dolls, HAIR PLAY. Her natural curly hair, gently relaxes when lotion is applied, making it easier for girls less nimble fingers to braid, bead and style. Take out the braids, wash it in warm water with baby shampoo, and her lovely curls return. Toys are a reflection of the real world in miniature, and Kenya captures the true Life style of African Americans.
6. TELEVISION AD CAMPAIGN: Kenya was the first toy product to have her own TV ad campaign focused to the minority community.
7. TIMING: Girls that had a Kenya Doll in the 90's is a Mom today and recognizes that the brand 30+ years ago was DEIB (Diversity, Equality, Inclusion, Belongs) and wants this positive memory shared with her own daughter today.
